kfc | Virtual influencer colonel

Virtual influencers. Everybody loves them. So we made Colonel Sanders one. A completely computer generated Instagram influencer who did all the things influencers do. Show you how hard they are working, the amazingness of their life, hocking products (seriously, we were paid for promoting other products with these posts), then getting burned out because social media is not real life.

This won a Webby Award for Best Use of Social Media, 2020.

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Creative Director: Jarrod Higgins

Art Director: Grant Thomas

Copywriter: Michael Brandes

Direction and CG: Smearballz