kfc / THE HARD WAY VR
Finally. Virtual Reality that’s actually useful, a training simulation. Specifically, training people to make Kentucky Fried Chicken the way KFC cooks make fried chicken. But y’know, instead of in a restaurant, it’s in an escape room setting with Colonel Sanders giving directions over an intercom.
Creative Directors: Jason Kreher, Freddie Powell
Art Director: Lloyd Winter
Copywriter: Michael Brandes